Business & prevention : Tonight he scores

Serious Games targeting youth from 18 to 25, sensitising them to the risks associated with the excessive consumption of alcohol.

Designed to educate young people about binge drinking, this serious game is navigated by using the format Point & Click and platform 2D games, it builds according to viewer choice. The player helps « Clement, » the hero, in his seduction attempts, which depend on the amount of alcohol consumed during the course of the evening. « Virtual » situations, close to real life, are tested. The objective is for the player, confronting the same types of situation found in « real » life, with new information to adjust, and adopt beneficial behaviour good for personal health and safety. Launched in October, 2011, this serious game attracted 90,000 visits to the site, and more than 13,000 fans on Facebook

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